Team & work

As our Analytical Consultant, Alicia is skilled at providing statistical insight into large scale datasets and helping clients identify significant outcomes and trends. Delivering across the breadth of the project lifecycle, Alicia is experienced in designing and implementing appropriate and robust solutions to complex challenges.

Asma was originally employed at Winning Moves as a researcher where she gained expertise in qualitative and quantitative interviewing. Her strength of understanding and natural inquisitiveness naturally led to her being promoted to Field Manager where she is responsible for recruiting and managing our telephone researchers. This includes ensuring the data we collect is of the utmost quality and that projects are delivered to client's requirements.

Debs oversees cross-business operational performance, ensuring high quality, effective and profitable delivery whilst making sure our customers’ needs are fully met. She also ensures that we recruit and retain a culturally committed, accountable, skilled and flexible bunch of people.

Emily is an agile researcher with a background in academic research, having completed a masters in psychological research methods and advanced statistics. With an affinity to handling data she is able to design and run quantitative research projects with analysis in mind. Emily has worked on quantitative and qualitative projects across a range of areas including the circular economy, renewable energy and waste.

John uses research, delivering against all stages of the project lifecycle, to help clients meet their wider objectives. He is a skilled researcher and brings expertise and knowledge of researching audiences and evaluating programmes across a number of different policy areas including transport, environment and sustainability, planning and business productivity.

Kate is an integral part of the software team; she has responsibility for testing new pieces of software. It'll be up to Kate to try as best as she can to ‘break’ it! She brings considerable expertise of working with learners, higher education institutions, government agencies and businesses. Clients appreciate Kate’s flexible nature and prompt resolutions when responding to issues.

Lin has gained a wealth of experience in coordinating and running projects throughout her career. These range from small, local projects through to national level conferences for global organisations. As Project Coordinator here at Winning Moves, Lin helps deliver projects across all sides of the business including research & evaluation, marketing and digital, as well as business support; working alongside various members of the team she gladly provides the support to get the job done!

Mark is an experienced business consultant and company Director, having played a variety of roles in the development of Winning Moves since leaving the world of finance in 1999. His work has included developing and managing numerous best practice, innovation and enterprise development programmes in the UK and overseas, including driving the creation of more than 40 benchmark centres around the world. He also has a passion for working directly with businesses, particularly on strategy development.

Paul joined Winning Moves in April 2019, bringing a 12-year track record in designing, managing and delivering high quality and strategically important research on behalf of government departments, local authorities, charitable organisations and regulators. Paul’s vast work experience has enabled him to develop significant understanding of impact evaluation, survey design and implementation, and the collection and analysis of qualitative and quantitative data using mixed methodologies. He brings a commitment, energy and enthusiasm to his work. Paul offers excellent written communication skills and a track record in writing publishable outputs; his writing is clear, concise and elegant.

Samina is a highly experienced project manager and is proficient at identifying and managing risk and critical path; she has a strong track record of delivering on time and to budget, and has worked on many of our large, complex or challenging projects, including for WRAP, BIS, HMRC, DCMS and Innovate.gov. Samina ensures that the project team are fully briefed on their contribution to the project and coordinates and deploys resources to ensure that our projects are delivered according to agreed milestones and overall timetable.