Team & work

Alicia is an experienced research and evaluation consultant with a strong track record in designing and delivering programmes of research and evaluation for central government departments and their agencies. Alicia joined the team in 2011, with an academic background working with complex data sets, she often leads large-scale quantitative and mixed method studies - designing and implementing appropriate and robust solutions to complex challenges.

Catherine is an experienced, all-round researcher, borne from a strong foundation in both quantitative and qualitative interviewing. Qualitatively, Catherine deals easily with people at all levels and asks questions that makes respondents think and talk. Quantitatively, Catherine demonstrates her analytical skills and critical thinking whilst also ensuring our fieldwork approach and team will best meet our clients research objectives.

Debs oversees cross-business operational performance, ensuring high quality, effective and profitable delivery whilst making sure our customers’ needs are fully met. She also ensures that we recruit and retain a culturally committed, accountable, skilled and flexible bunch of people.

Francisco is an agile researcher with working experience in both commercial and academic research environments, in Spain, Australia and the United Kingdom. A versatile researcher, Francisco has a strong multidisciplinary educational background, and his data analysis skills are particularly strong. He has also research experience using mixed methods which he has applied across a range of areas including recycling and waste, public health, nutrition, and business support.

Holly’s background in Psychology has set her up with a strong foundation and passion for research. With skills in quantitative and qualitative methods and analysis, she strives to become an integral part of each of the projects she works on, from interviewing in the field, to handling data, to taking on project management responsibilities. In addition, Holly has a keen interest in psychological and behavioural mechanisms which she aspires to utilise in all aspects of her work, making her a flexible, all-rounded member of the team.

John is a highly experienced research and evaluation consultant with a formidable track record in research and evaluation for central government departments and their agencies. John has excellent experience of the full range of research and evaluation methods, designing and leading studies using both traditional and innovative approaches. He has particular skill in synthesising large volumes of evidence into a coherent and compelling narrative.

Kate is an integral part of the software team; she has responsibility for testing new pieces of software. It'll be up to Kate to try as best as she can to ‘break’ it! She brings considerable expertise of working with learners, higher education institutions, government agencies and businesses. Clients appreciate Kate’s flexible nature and prompt resolutions when responding to issues.

Mark is an experienced Company Director and Business Consultant, having played a variety of roles in the development and growth of Winning Moves over the past 20 years. He has worked with both the public and private sectors in the UK and overseas, developing strategies and delivering support programmes. This work is designed to improve and grow enterprises at all life cycle stages and in multiple sectors. Programmes have included numerous best practice, innovation and enterprise development programmes that have measurably benefitted many thousands of businesses. A specific area of responsibility has been to set up over 40 benchmarking delivery centres globally. Mark has also acquired, exited and invested in several existing and start up enterprises. The experience gained has been invaluable in helping client businesses to overcome challenges and maximise opportunities.

Paul joined Winning Moves in April 2019, bringing a 12-year track record in designing, managing and delivering high quality and strategically important research on behalf of government departments, local authorities, charitable organisations and regulators. Paul’s vast work experience has enabled him to develop significant understanding of impact evaluation, survey design and implementation, and the collection and analysis of qualitative and quantitative data using mixed methodologies. He brings a commitment, energy and enthusiasm to his work. Paul offers excellent written communication skills and a track record in writing publishable outputs; his writing is clear, concise and elegant.

As Project Operations Manager Samina is responsible for ensuring all our projects are resourced and are being managed effectively by the teams to be delivered to agreed milestones and overall timetable. As a highly experienced project manager she is proficient at identifying and managing risk and critical path. She has a strong track record of delivering on time and to budget and works on our large, complex or challenging projects with a range of team members and stakeholders, including for DLUHC, BEIS, HRMC, DCMS.