Winning Moves is delighted to have been appointed to help deliver the Collaborate tourism support programme for businesses in Leicester and Leicestershire.  This exciting programme is set to benefit over 130 SME’s in the sector, helping them to develop their business and take advantage of new opportunities. Working in partnership with Leicester Shire Promotions, the renowned Destination Management Organisation in the area, qualifying companies will be able to access a range of support including; one to one coaching with tourism sector specialists, workshops and masterclasses: All tailored specifically to the needs of their own business. All free of charge.

The rising popularity of the ‘Staycation’, coupled with accelerated investment in the infrastructure and transport links in the region, means the tourism attractions of Leicester and Leicestershire have never been more appealing and accessible. It is the perfect time for hospitality businesses to harness the opportunities presented by a rise in visitor numbers. Whether a business wants to market itself more effectively through social media, attract more customers, outperform competition or stand out from the crowd, this programme can help them succeed. Through tools, techniques and business coaching, participants can learn to master the art of encouraging more visitors to stay longer and spend more.

Dr Sharon Redrobe, Chief Executive at Twycross Zoo, said: “As Chair of the Tourism Advisory Board, and board member of the LLEP, I am more than aware of the importance of this sector to the local economy.

“Tourism is a major employer in Leicester and Leicestershire providing over 17,000 full time equivalent jobs, with a further 4,749 supported by indirect tourism revenue. I am absolutely delighted to see this investment in supporting our sector. In the last six years, the value of the sector has grown by 33 per cent to £1.762 billion and with support from LLEP, City and County I’m sure we will see that successful growth continue.”

Winning Moves bring their insight from the highly successful delivery of the Destination Staffordshire Programme to this collaboration, as well more than 21 years experience helping thousands of businesses in the UK and overseas to develop, grow, innovate and increase their efficiency. Download the flyer to find out more.

The programme launches on the 22nd November 2017 with an event to take place at the Leicester Tigers stadium. If you operate in this sector and would like to attend please register by emailing us (address below). Equally, if you are or know of a business that contributes towards Leicestershire’s visitor economy which would benefit from fully-funded consultancy support, contact or 01785 827600 to get involved

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 0121 285 3800
Winning Moves  
Baskerville House
Centenary Square  
Birmingham, B1 2ND