ISO 20252:2019 Statement of Applicability
Winning Moves Limited is a market, opinion and social research organisation.
Winning Moves delivers research and evaluation services to primarily government or publicly funded organisations throughout the UK and Ireland.
Winning Moves has elected to include:
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Sampling (including access panels)
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Fieldwork
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Physical observation
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Self completion
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Data management and processing
To be attested to this document in accordance with Annexes A, B, C, E & F of ISO 20252:2019. Winning Moves has elected to exclude Digital Observation (Annex D of ISO 20252:2019) from the attestation.
Details of Winning Moves attested annexes are as follows:
Annex |
Attested |
Excluded |
Explanation |
A – Sampling (including access panels) |
Yes |
|
We specify and design sample frames for research projects. Regarding the types of samples specified in Annex A: > Probability samples – yes, we do this inhouse > Non-probability samples – yes, we do this inhouse And sample sources specified in Annex A: > Access panels – we occasionally buy in access panel services for which we specify the sample design > Databases created for any purpose different than participating in research data collection activities – yes, we often use such databases inhouse e.g. membership organisation lists or lists of people participating in a policy or programme > Statistical data – yes, we sometimes utilise statistical data as a sample source e.g. the Interdepartmental Business Register > Other sources, including, but not limited to, river sampling – we have used processes to ask potential respondents to ‘opt-in’ to research, but not river sampling |
B – Fieldwork |
Yes |
|
We offer data collection using fieldwork methodologies both directly (predominantly) and as a subcontracted service (sometimes). Fieldwork methodologies we use include CATI surveys, online surveys, depth and semi-structured telephone/online interviews, depth face to face, focus groups, diaries and observation. Predictive dialling is not used. |
C – Physical Observation |
Yes |
|
On occasion we offer data collection using physical observational methodologies directly (e.g. observing an event / training session) or on occasion as subcontracted services. |
D – Digital Observation |
|
Yes |
We do not undertake digital observation either directly, or as a subcontracted service. |
E – Self Completion |
Yes |
|
We offer data collection using self completion methodologies. The methodologies we use are online (CAWI) or offline (e.g. paper questionnaire, or diary entries). Services may be delivered inhouse or subcontracted. |
F – Data Management & Processing |
Yes |
|
We offer data management and processing services directly, and on occasion subcontracted out. We undertake data entry, cleaning, coding, editing, weighting, file preparation, tabulation and additional analysis. |
1.1 Legal Requirements, Codes and Guidelines
The legal requirements relevant to delivery of the SoA are:
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Data Protection Act 2018 and UK GDPR
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Health and Safety at Work Act 1974
Codes and guidelines relevant to delivery of the SoA are:
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Market Research Society Code of Conduct
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Government Social Research Ethical Assurance for Social and Behavioural Research
Optional certifications relevant to delivery of the SoA are:
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ISO 20252:2019
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Cyber Essentials
1.2 Company Information
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Company number | 03069806
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Address | 102 Colmore Row, Birmingham, B3 3AG
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Phone | 0121 285 3800
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Email | info@winningmoves.com
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Information Commissioner Office Registration no | Z6399957
You can verify that we are a bona fide market research consultancy by contacting the Market Research Society (MRS) on freephone 0500 396 999.
Date of Board Approval: 18/10/2022